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The Apparel Group, a prominent retail entity in the Middle East, has formed a collaboration with Marquee Brands to unveil the first exclusive Martha Stewart store in the region, located at City Centre Mirdif in Dubai.
This opening signifies the brand’s entry into the Middle Eastern retail landscape as part of a larger growth strategy.
Since the initial opening, additional locations have been established at Dubai Hills Mall and Mall of the Emirates, with plans for further expansions into India, Kuwait, and Saudi Arabia by 2026.
The stores present a carefully chosen array of home and lifestyle items, ranging from kitchenware and dining arrangements to bedding, bath products, fragrances, and home decorations, all embodying Martha Stewart’s signature design aesthetics.
Apparel Group CEO Expresses Excitement Over Martha Stewart’s Introduction
Neeraj Teckchandani, the CEO of Apparel Group, stated, “It brings us great joy to introduce the essence of Martha Stewart to the Middle Eastern audience. This launch underscores our dedication to collaborating with globally distinguished brands and providing remarkable shopping experiences for our clientele. Martha’s dedication to quality, design, and refined living perfectly aligns with our aspirations for this region.”
Heath Golden, CEO of Marquee Brands, highlighted this initiative as a significant step in the brand’s international strategy.
“This represents a monumental achievement for both Marquee and the Martha Stewart brand,” Golden remarked. “For the first time, shoppers are able to enter a physical space devoted entirely to Martha’s vision of quality living. These locations are not merely retail points but destinations for exploration, inspiration, and outstanding design.”
The collaboration between Apparel Group and Marquee Brands is focused on enriching the Martha Stewart brand’s physical footprint while creating a retail concept that enhances Stewart’s legacy in home design and hospitality.