ENOC Group has announced a collaboration with GEMS Education’s loyalty program, GEMS Rewards, allowing members to transfer points between the two platforms.
This initiative, supported by Loyyal’s Xpand Point technology, will let users redeem points for fuel, retail purchases, and lifestyle benefits through YES Rewards, while also offering discounts and contributions towards school fees with GEMS Rewards.
Hussain Sultan Lootah, the acting group CEO of ENOC, commented: “We are thrilled to partner with GEMS Education, which underscores our commitment to initiatives that create a significant positive impact on our society. Through this collaboration, we strive to foster an empowered and skilled generation, essential for our nation’s sustainable growth and future success.”
GEMS Rewards boasts over 300,000 members, encompassing parents, staff, and supporters of the GEMS Education network, providing various discounts, lifestyle perks, and tuition fee redemptions.
Benefits of GEMS Rewards and YES Rewards Collaboration
Dino Varkey, the group CEO of GEMS Education, stated: “We are excited to collaborate with YES Rewards, a well-respected and recognized loyalty program in the UAE. This partnership enhances the value we provide to our families in their daily lives, including every litre purchased at ENOC petrol stations, and emphasizes our dedication to delivering increasing benefits.”
Ashish Kumar Singh, CEO of Loyyal, remarked: “The integration of GEMS Rewards with YES Rewards allows us to create a vibrant loyalty ecosystem, enabling members to optimize their rewards effortlessly through seamless point exchanges, all facilitated by Loyyal’s advanced technology.”
This partnership is strategically timed ahead of the upcoming school year, demonstrating a unified effort to enhance customer benefits bridging fuel services and educational networks.