Priority Pass has introduced Priority Pass Private, a high-end airport experience tailored for affluent travelers, which is initially available in over 70 airports across Europe and the Middle East.
This exclusive service is available on an invitation-only basis, aimed at businesses such as private banks and wealth management firms to reward their elite clients.
Services include access to private terminals, expedited procedures for check-in and security, fast-tracked immigration, VIP lounges, fine dining options, and direct boarding to aircraft.
Priority Pass Private accessible at 76 airports
This premium offering is now accessible at 76 airports in more than 30 countries, featuring major locations such as London, Dubai, Paris, Los Angeles, Singapore, Zurich, Shanghai, and Geneva.
The service also covers six nations in the Middle East: the UAE, Saudi Arabia, Bahrain, Egypt, Lebanon, and Turkey, providing access to private terminals in cities like Dubai, Riyadh, and Jeddah.
Christopher Evans, CEO of Collinson International, which operates Priority Pass, commented, “Today’s luxury travelers, particularly high-net-worth individuals, expect not just a smooth airport experience but also prioritize time, privacy, and exclusivity. Priority Pass Private was developed to cater to these expectations, ensuring that time spent in transit is truly productive.”
Chris Ross, the chief brand officer at Collinson, noted, “Priority Pass has set a new standard for premium travel. With the introduction of Priority Pass Private, we are once again elevating the travel experience at airports.”
The company indicated that this launch is the first step in a wider global rollout plan for Priority Pass Private.