ROX Motor has officially unveiled its new flagship global SUV, the ROX ADAMAS, in Abu Dhabi, marking a significant step in the company’s international expansion and emphasizing the growing collaboration between China and the UAE in the field of advanced mobility.
The world premiere also coincided with the launch of the Borouge–ROX Motor Innovative Materials Joint Laboratory, which aims to accelerate progress in developing innovative materials for ROX Motor vehicles. This partnership aligns with Abu Dhabi’s vision of establishing itself as a leading center for sustainable and innovation-focused industries in the sector of future mobility.
In just three years since its inception, ROX Motor has introduced its first vehicle, the ROX 01, entered approximately 30 international markets, and formed various strategic partnerships. Its alliance with the Abu Dhabi Investment Office (ADIO) provides a robust foundation for advancing localization efforts, innovation, and user-centered design in the region.
Mohammad Ali Al Kamali, chief trade and industry officer at ADIO, remarked: “The debut of the ROX ADAMAS in Abu Dhabi is not just about launching a new vehicle; it represents a critical milestone that highlights Abu Dhabi’s role as a global center for innovation and future-driven sectors. The collaboration between ROX Motor and Borouge, as part of ADIO’s Automotive Programme, exemplifies how global innovation can foster an integrated ecosystem for industrial and commercial growth, promoting sustainable transportation while creating new investment and localization opportunities.”
“At ADIO, we believe that the future is built through collaboration. This initiative reaffirms our commitment to empowering global innovators and developing strategic partnerships that will help realize Abu Dhabi’s vision of a knowledge- and technology-driven economy.”
Jarvis Yan, founder and CEO of ROX Motor, stated: “The ROX ADAMAS signifies the next chapter of our global strategy and our long-term dedication to Abu Dhabi as a collaborator in transforming the future of luxury mobility. By closely aligning with Abu Dhabi’s industrial objectives and innovation framework, we aim to redefine what a luxury new energy brand can signify on a global scale.”
Grounded in the philosophy of “Gliding Luxury,” the ROX ADAMAS expertly blends performance, precision, and refinement, ensuring confidence and comfort across various terrains. The SUV takes design cues from the cultural aesthetics of Abu Dhabi, reflecting the fluid elegance of silk while being capable of navigating highways, dunes, and other diverse terrains.
Available in both six- and seven-seat setups, the SUV is equipped with ROX’s advanced REEV system, which delivers a pure electric range of 235 km, a total range of 1,226 km, and a dual-motor all-wheel-drive capability of 350 kW and 740 N·m, achieving 0–100 km/h in just 5.5 seconds. The vehicle features closed air suspension with DCC adaptive damping and terrain-specific driving modes, including options for sand, snow, and mountain driving, supplemented by a desert thermal management system tailored for extreme Gulf climates.
Inside, the ROX OS Intelligent Cockpit, driven by the Qualcomm 8155 chip, boasts features like Arabic voice control, multi-screen interaction, and a global application ecosystem. Further highlights include L2+ driver assistance systems, over-the-air updates, V2L power output of up to 3.5 kW, and luxurious amenities such as the Tailgate Kitchen 2.0 and a roof-edge canopy, transforming the SUV into an inviting space for upscale outdoor experiences.
“The ROX ADAMAS showcases how technology, craftsmanship, and collaboration can progress hand in hand,” added Yan. “Crafted from Chinese innovation and refined to meet Abu Dhabi’s standards of excellence, it embodies our mutual belief that true luxury flourishes through partnership and advancement.”
The introduction of the ROX ADAMAS symbolizes a pivotal point in ROX Motor’s comprehensive global strategy, characterized by innovation and cooperative efforts. Through its affiliations with Borouge and ADIO, ROX Motor seeks to redefine luxury and sustainability in mobility, setting new standards for industrial collaboration between China and the UAE.