Wynn Resorts Aims to Attract Middle Eastern Tourists Through UAE’s Inaugural Casino

Wynn Resorts, the Las Vegas-based company preparing to launch the first casino in the Gulf region, has acknowledged the “significant concerns” that people may have regarding this massive venture. While there are existing casinos in the Arab world, particularly in Egypt, Wynn is set to introduce the inaugural gaming venue in the UAE, a nation that shares a border with Saudi Arabia, the epicenter of Islam.

During a discussion with Skift at the Arabian Travel Market on Tuesday, Michael Weaver, Chief Communications Officer of Wynn Resorts, shared insights about the company’s expansion into this new region.

“The process has been exceptionally smooth,” he remarked. “We have made it a priority to be respectful and sensitive to the local population.”

The Wynn Resorts will feature two distinct gaming sections within its forthcoming resort in Ras Al Khaimah, which is anticipated to open in 2027.

Attracting Middle Eastern Guests

Weaver indicated that Wynn is also looking forward to attracting a significant number of guests from the Middle East to its resort. Earlier this year, Wynn acquired Crown London, a small members-only club and casino in the UK. This acquisition, though modest—Crown London consists of only 20 gaming tables compared to the hundreds at Wynn Las Vegas—is a strategic effort to engage more London residents and connect them to Ras Al Khaimah.

Weaver elaborated, “Many individuals from the Middle East travel to London for various reasons, including business and to escape the heat during summer. We are aware of the thriving tourism comprising Middle Eastern visitors in London during this season. Our goal is to leverage that relationship to foster connections in Ras Al Khaimah.”

From the UAE, Wynn anticipates a considerable influx of visitors from neighboring emirates such as Abu Dhabi and Dubai. The aim is not to divert tourists from these locations but rather to enhance the overall visitor experience across the country.

“For those from Dubai and Abu Dhabi, our resort presents an opportunity for a getaway. We intend to curate the resort’s offerings to cater to those who might want a brief escape, whether it be for one, two, three, or four days,” he noted.

In an investor briefing released last October, Wynn reported that 90% of surveyed travelers from the UAE held a favorable view toward the project, with a majority deeming its establishment “acceptable.” Among travelers from the Gulf Cooperation Council, 81% expressed positive sentiments about the casino opening in the UAE.

Engaging with the Local Community

A key consideration for Wynn is how to successfully integrate the local population, which comprises approximately 10% of the UAE’s demographic.

When asked about local residents’ access to the resort, Weaver confirmed, “Absolutely.”

He continued, “The decision regarding who may access the gaming areas rests with the General Commercial Gaming Regulatory Authority (GCGRA). Currently, the GCGRA has indicated that Emiratis will not be allowed to participate in gaming. However, they are welcome in all other parts of the resort.”

The GCGRA has yet to respond to requests for further clarification on this matter.

In various UAE establishments serving alcohol, there is often a stipulation that local Emirati attire is not permitted inside. Furthermore, patrons are typically not required to disclose their nationalities when entering bars.

Max Tappeiner, president of Wynn Al Marjan Island, remarked during a keynote speech about the project that “the royal family has been extremely supportive.” The ruling family of Ras Al Khaimah plays a significant role in the emirate’s governance and jointly owns part of the Wynn venture.

He stated, “We were honored to be invited for dinner with His Highness, who shared his vision for Ras Al Khaimah. It is a true honor to be involved in this initiative. Ras Al Khaimah aspires to redefine itself as a luxurious and essential travel destination on a global scale.”

“It offers a sense of cultural authenticity that is often hard to find in this region. Our values at Wynn align perfectly with these aspirations.”

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