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The 28th edition of Dubai Summer Surprises (DSS) is set to take place from June 27 to August 31, 2025, promising to be its most exciting season yet. Organized by the Dubai Festivals and Retail Establishment (DFRE), the event will commence with a spectacular opening weekend from June 27 to 29, featuring a citywide celebration filled with incredible shopping discounts, live performances, massive prizes, and enjoyable activities for families.
Discover unmissable experiences during Dubai Summer Surprises 2025
In a first for the festival, DSS 2025 will introduce three distinct retail seasons to keep shoppers engaged throughout the summer. Kicking off with the Summer Holiday Offers on the opening weekend, this phase will be held from June 27 to July 17, boasting discounts of between 25% and 75% across numerous brands.
This first segment encompasses major savings on fashion, beauty, technology, and home goods, along with exclusive promotions at malls. Following this, the DSS Sales Season will provide nine weeks of deals from over 800 brands at more than 3,500 stores across the city.
Entertainment Line-Up for the Opening Weekend
The opening weekend of DSS will include free concerts at prominent malls. On Friday, June 27, the Dubai Festival City Mall will play host to Japanese dance star Sabrina and Palestinian-Jordanian pop singer Reina Khoury, while the following day features performances by Abri & the Band and singer-songwriter Noel Kharman.
City Centre Mirdif will welcome Syrian artist Al Shami and the indie rock group Jadal on Saturday, June 28, with additional roaming acts and live performances enhancing the atmosphere.
Notable acts across the city include:
- Miami Band and Mutref Al Mutref at Coca-Cola Arena, June 28
- Jazziyat featuring Banah at Dubai Opera, June 27
- A Tribute to Adele at Theatre by QE2, June 27–28
- Comedian Atul Khatri at Dubai College, June 28
- We Call It Ballet at Zabeel Theatre, June 28
- Pinoy Comedy Mixtape at Dubai World Trade Centre, June 29
Exciting Promotions and Raffles
DSS 2025 will host numerous citywide promotions and raffles over the summer. Some highlights include:
- Win a Polestar 4 LRSM at Dubai Festival City Mall
- SHARE Millionaire Activation at Majid Al Futtaim malls
- Shop, Win, Drive at Dubai Festival Plaza
- DSS Win a Soueast S06 at Dubai Outlet Mall
Additionally, Mercato Mall will present Slide Into the Summer Surprises, featuring free circus performances, comedy acts, workshops, and a summer slide.
Shoppers can also enjoy the Interiors Warehouse Sale at Dubai World Trade Centre, which will run from June 27 to July 5, offering up to 55% off luxury furniture brands including Giorgio Collection, Michael Amini, and Theodore Alexander.
Exclusive Loyalty Benefits and Lucky Draws
Members of loyalty programs such as Tickit and AURA will gain access to exclusive prize draws and giveaways. The Lucky Receipt promotion will return from June 27 to July 17, offering thrilling prizes to 210 lucky winners.
Special DSS raffles, including the DSMG DSS Raffle, Dubai Gold & Jewellery Group Raffle, and the VISA Jewellery Program, will provide participants chances to win luxurious prizes throughout the Summer Holiday Offers segment.
Family Fitness with Indoor Runs
DSS 2025 encourages active lifestyles among residents and visitors through its Indoor Mall Runs, starting with a fun run at Dubai Hills Mall on June 28, powered by Skechers. Participants can opt for routes of 1 km, 2.5 km, 5 km, or 10 km, catering to all ages and fitness levels.
These family-friendly runs promise an energetic, inclusive environment fostering community spirit.
Exceptional Hotel and Dining Offers
DSS also enhances Dubai’s famous hospitality sector with outstanding value, as more than 100 hotels and 15 major attractions are set to provide exclusive summer packages for families.
Launching alongside DSS on June 27 is the DSS Entertainer App, which offers over 7,500 buy-one-get-one-free deals at restaurants, attractions, spas, fitness centers, and beauty services. The app is available for just Dhs195, with offers valid for three months from the date of activation.
Popular venues include:
- Wild Wadi Waterpark
- Motiongate Dubai
- IMG Worlds of Adventure
- STK, Asia Asia, Shake Shack, and At.mosphere
Meet the Beloved Mascots Modesh and Dana
The cherished DSS mascots, Modesh and Dana, will make special appearances to entertain children and families at various malls:
- Dubai Festival City Mall on June 28
- City Centre Mirdif on June 29
- Ibn Battuta Mall on June 30
Expect lively entertainment, themed giveaways, and interactive family activities throughout the summer season.
Key Highlights Throughout the Season
The 66-day celebration will also feature some of DSS’s widely anticipated recurring events along with exciting new offerings:
- Beat the Heat DXB Concert Series – July 4–13
- Summer Restaurant Week – July 4–13
- 10 Dirham Dish – August 1–31 (debut at DSS)
DSS Gahwa Beats – Coffee pop-ups on Saturdays: July 26, August 2, 9, 16, and 31
With its combination of cultural events, culinary experiences, and unmatched shopping promotions, DSS 2025 promises something for everyone—both locals and tourists alike.
Supported by Prominent Brands and Organizations
Dubai Summer Surprises 2025 is backed by its Key Sponsor, Commercial Bank of Dubai, along with Strategic Partners such as:
- Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza)
- Al Zarooni Group (Mercato Shopping Mall)
- AW Rostamani Group
- DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, The Outlet Village)
- Emirates Airline, ENOC, e&
- Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates)
- Merex Investment (City Walk, The Beach at JBR)
- talabat
Running from June 27 to August 31, Dubai Summer Surprises 2025 is set to provide unforgettable experiences, remarkable savings, and unique offerings that only Dubai can deliver.