EXEED unveils innovative multi-robot collaboration technology and introduces the ES Performance Edition, showcasing enhanced aerodynamics and a striking aesthetic.
The prestigious automotive brand EXEED made a memorable impact at the 2025 Shanghai Auto Show, aligning with the theme “Shift To Tomorrow.” The company presented its latest three new energy models—ET, ES, and RX PHEV—alongside its proprietary AiMOGA intelligent robots.
A key feature of the press event was the debut of AiMOGA robots showcasing “multi-robot collaboration” capabilities, emphasizing the brand’s innovative approach to technology. Additionally, the global unveiling of the ES Performance Edition attracted considerable attention, impressing attendees with its bold, racing-inspired design and exceptional performance.
A New Era in Intelligent Mobility
EXEED initiated research and development of humanoid robotics as early as 2020, culminating in the official launch of its self-developed robots and robotic dog products in 2023.
In 2024, the company committed over Dh100 million to fast-track its robotics division, which is now in the mass production stage. At the Shanghai Auto Show, AiMOGA robots showcased their “multi-robot collaboration” capabilities, marking a significant advancement in EXEED’s robotics endeavors and paving the way for future innovations in intelligent mobility.
Enhanced Multi-Robot Coordination: “One Command, Many Robots” Collaboration
“Previously, a single robot would act on voice commands; now, one robot can comprehend instructions and coordinate multiple robots to accomplish tasks,” shared the lead of the AiMOGA Intelligent System.
During the presentation, attendees observed a “multi-robot squad” of three robots efficiently executing tasks such as greeting visitors, delivering refreshments, and providing directions using a unified framework for language understanding and task management.
The successful execution of this “multi-robot one-brain” approach was a considerable technical hurdle, overcome by developing a scheduling algorithm integrated with a large model to orchestrate unified commands and flexible task distribution, similar to a synchronized team.
Qin Chao, CEO of EXEED, asserted: “Our focus is not just on robotics but also integrating advancements in language interaction and AI technologies into our premium vehicles, forming a ‘human-vehicle-robot’ ecosystem for an enhanced and more convenient experience for users.”
Global Launch of the ES Performance Edition
The press event featured the dramatic debut of the ES Performance Edition, which evolves from the “Nature’s Power” design philosophy while seamlessly embodying the brand’s performance essence.
The ES Performance Edition boasts extensive aerodynamics improvements that enhance its streamlined fastback design, achieving an impressive 0 to 100 km/h acceleration in just 3.7 seconds while offering sharper handling and a more aggressive, performance-oriented look.
Use of lightweight materials, particularly carbon fiber, has been extensively applied in critical areas such as the grille, hood, side skirts, rear wing, and rear diffuser. A fully carbon fiber hood features a large ventilation outlet, combined with strategically placed aerodynamic blades and an adjustable two-stage rear wing, creating EXEED’s unique performance coupe identity.
The rear wing provides 110 kg of downforce at speeds up to 210 km/h, substantially improving road adherence and stability at high speeds.
The ES Performance Edition also stands out with its bold “Pulse Green” metallic paint. The high-saturation base is highlighted with shimmering particles that reflect a golden hue under bright light while appearing as a deep green in the shadows. This dynamic paint creates a captivating “breathing” effect that animates the vehicle’s appearance.
The UAE has been chosen as the launch market for EXLANTIX, representing a major milestone for EXEED. The brand plans to expand into heavily regulated markets, targeting European countries such as Norway and Denmark, and will conduct a series of track tour test drive events in various international locales as part of its global strategy.