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Egor Maslennikov is not merely constructing buildings; he’s redefining urban living in one of the most rapidly changing and competitive real estate environments globally.
As the innovative chairman and founder of Object 1, Maslennikov has swiftly distinguished himself in Dubai’s high-end property market by creating developments that fuse intelligent design, cutting-edge technology, and sustainability.
Since its establishment in 2022, Object 1 has expanded dramatically, completing over 15 unique projects while achieving a staggering year-on-year sales growth of more than 1000 percent—a remarkable achievement in an industry characterized by both scale and speed. With groundbreaking initiatives such as EVERGR1N HOUSE, tailored for the booming short-term rental market, and notable architectural feats like ALTA V1EW, the tallest residential tower in Jumeirah Village Circle, Object 1 is setting new benchmarks for aspirational, future-oriented living in Dubai.
For Maslennikov, this is merely the initial phase. His aspirations surpass mere construction. He is keen on fostering community, emphasizing sustainability, and ensuring lifestyle integration, with a vision for Object 1 to become a transformative presence in the Gulf’s real estate sector—reshaping how people engage with their homes, neighborhoods, and overall urban environment. In a recent conversation, Maslennikov discusses the founding vision behind Object 1, key decisions that have spurred its rapid growth, and what the future holds for a developer dedicated not just to meeting current market demands, but also actively influencing the cities of the future.
In an exclusive interview, Gulf Business engaged with Egor Maslennikov, Chairman and Founder of Object 1, to discuss the company’s swift ascent in Dubai’s property landscape, their vision for redefining urban living, and their future plans as one of the region’s most rapidly advancing developers.
1-Egor, can you share the foundational vision that led to the creation of Object 1? What market need were you aiming to fulfill in Dubai?
When we launched Object 1 in 2022, our primary aim was to meet the increasing demand for high-quality yet sustainable housing that caters to the evolving lifestyles of Dubai residents. We identified a market gap for developments that merge innovation, quality, and environmentally conscious design, all aimed at creating vibrant communities that promote well-being and ensure long-lasting value. Our mission goes beyond just constructing homes; we aspire to develop intelligent, eco-friendly living spaces that resonate with Dubai’s larger ambitions for sustainable urban development, as detailed in the Dubai 2040 Urban Master Plan.
2-Object 1 has reported a remarkable 1000 percent growth in sales volume year-on-year. How did strategic planning and market timing contribute to this success?
Our growth has been driven by a strategic mixture of innovation, market awareness, and an unwavering dedication to quality and sustainability. Timing played a pivotal role; we entered the market at a peak moment, as demand for eco-conscious, technologically advanced living spaces surged. By incorporating smart home features, utilizing durable sustainable materials, and maintaining a keen focus on quality, we built trust with our buyers. Our ability to deliver projects that appeal to both investors and residents, along with supportive government policies and advantageous payment options, enabled us to quickly capture a significant share of the market.
3-Do you envision Object 1 evolving into a lifestyle brand, considering your focus on design, community, and consumer experience?
Absolutely, that is part of our vision. We’re not just focused on constructing properties; we’re dedicated to creating communities that foster relationships, comfort, and enduring satisfaction. Our commitment to elegance, sustainability, and personalized customer approaches positions us to evolve into a lifestyle brand that redefines urban living experiences for residents. Our continued emphasis on customer engagement, transparency, and innovation will enhance connections with our residents and investors.
4-When you look five years into the future, what role do you foresee for Object 1 in reshaping urban living across the Gulf?
Looking forward five years, I envision Object 1 playing a pivotal role in reshaping urban living in the Gulf by establishing new benchmarks for sustainable, technology-integrated communities. Guided by this vision, we view real estate as a contemporary art form, where each building is a work of art—not just in its exterior design but also in the experiences it evokes from the moment one enters. Our aim is to lead the transition towards future-ready urban living by integrating design, innovation, and sustainability to cultivate vibrant, resilient cities that genuinely enhance the quality of life for residents.
5-In a highly competitive Dubai real estate market, how does Object 1 set itself apart to attract investors and residents?
Our strategy is rooted in understanding market demands and delivering developments with real, enduring value. At Object 1, we focus on creating projects that resonate with Dubai’s need for intelligent, sustainable, and investment-worthy living environments.
For instance, EVERGR1N HOUSE was crafted specifically for the burgeoning short-term rental sector—merging contemporary architecture with smart technologies to appeal to both residents and visitors. Similarly, V1STARA HOUSE in Al Furjan caters to families, featuring spacious layouts, high-quality finishes, and practical amenities for long-term living.
This targeted, market-centric approach is reflected in our outcomes—just in Q1, we recorded a staggering 913 percent growth in sales value and a 1059 percent increase in sales volume, with over 860 units sold. These results indicate that investors and residents alike recognize the value and potential offered by Object 1’s developments. By thoughtfully combining design, smart technology, and a deep understanding of market trends, we continue to differentiate ourselves in Dubai’s vibrant real estate landscape.
6-What exciting new projects should we expect to see from you this year?
Certainly, we are thrilled to announce ALTA V1EW, our forthcoming project that is set to become one of the tallest towers in Jumeirah Village Circle. Inspired by the theme “Life Above It All,” ALTA V1EW redefines modern living through intentional design, sweeping views, and a strong connection to light, nature, and space.
Located in District 10 of Jumeirah Village Circle, this impressive 54-story residential tower is meant to offer resort-like living paired with iconic architecture. Featuring floor-to-ceiling windows, intelligent layouts, and contemporary finishes, the residences will provide bright, functional living spaces. Additionally, residents can look forward to a plethora of amenities—including a lagoon-style pool, landscaped gardens, a gym, clubhouse, tennis courts, and convenient retail shops.
A highlight of the project is the Sky Leisure Deck, featuring a Sky Infinity Pool and the Sky Infinity Terrace, which offers unobstructed views of Dubai’s skyline and natural surroundings—creating a true sanctuary above the city.
Crowning the development is the aforementioned Sky Leisure Deck, boasting a Sky Infinity Pool, sunken lounges, and our standout Sky Infinity Terrace—a panoramic platform offering expansive views of the Dubai skyline and greenery, yielding a genuine retreat above the urban landscape.
With ALTA V1EW, we continue to fulfill our vision of presenting future-ready, aspirational living environments that reflect the changing expectations of Dubai’s urban residents.