First Group Hospitality Unveils New Branding for Grand Millennium Business Bay

The First Group Hospitality, a prominent hotel management company, has revealed a significant rebranding of Grand Millennium Business Bay, marking a new chapter of innovation, enhanced guest experiences, and a strong dedication to quality service.

Situated in the heart of Dubai, this establishment fuses Millennium’s renowned hospitality with the city’s lively atmosphere. The hotel boasts 260 modern rooms and 43 spacious suites, all crafted with contemporary comforts in mind. Guests will benefit from family-oriented amenities and cutting-edge technology, featuring complimentary Wi-Fi and smart TVs equipped with streaming options.

Highlighting its dining options, the hotel includes Sofia’s Kitchen and Sorsi Osteria, with the anticipated artisanal bakery Risen Café set to launch in the fourth quarter of 2025. The facilities also encompass a comprehensive fitness center, a serene spa, and an 85 square meter boardroom outfitted with advanced audiovisual technology and high-speed internet. Guests additionally enjoy exclusive privileges at Soluna Restaurants and Beach Club on Palm Jumeirah, which includes complimentary transfers, beach access, and exquisite dining experiences at Enas or Risen Café.

This rebranding signifies the property’s growth alongside The First Group Hospitality’s overarching vision, which emphasizes authenticity, timeless aesthetics, and unforgettable guest experiences. For Millennium Hotels & Resorts, it reinforces their foundational principles of prioritizing people, nurturing connections, and delivering “hospitality from the heart.”

Khaled Amer, Vice President of Operations for the Middle East & Africa at Millennium Hotels & Resorts, commented: “Grand Millennium Business Bay truly embodies Millennium’s ethos in Dubai—warm, inviting, and tailored for the modern traveler. Every aspect of this transformation is grounded in our principle that hospitality is fundamentally about people, whether through business convenience, family enjoyment, or cultural engagement. We take pride in our brand’s evolution alongside the city while maintaining our commitment to service excellence.”

Apo Demirtas, Chief Strategy Officer for Hospitality at The First Group Hospitality, remarked: “We are dedicated to creating and managing hotels that deliver real value, genuine service, and seamless guest experiences, with Grand Millennium Business Bay playing a pivotal role in that mission. This rebranding enhances our portfolio and showcases our adaptation to the needs of contemporary travelers. This property not only exemplifies our service and quality standards but also underscores our ambition to develop a collection of unique and culturally relevant hotels.”

Ideally located within Dubai’s vibrant downtown, the hotel places visitors just moments away from key attractions such as Dubai Mall, Burj Khalifa, City Walk, Museum of the Future, and Dubai Frame.

With a renewed identity and direction from The First Group Hospitality, Grand Millennium Business Bay is devoted to providing authentic hospitality, convenience, and outstanding experiences for both returning guests and newcomers alike.

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