In the contemporary hospitality industry, guests desire far more than simply a cozy bed or an easy check-in process. They are looking for memorable interactions, thoughtful touches, and a connection to trusted brands. For upscale hotels in the Middle East and North Africa, one effective method to meet these demands lies in a cup of coffee.
Nestlé Professional, the out-of-home segment of the Nestlé brand, is responsible for the exclusive distribution of the ‘We Proudly Serve Starbucks Coffee Programme,’ a tailored offering designed specifically for four- and five-star establishments.
The idea is simple yet revolutionary: introduce the globally renowned Starbucks coffeehouse ambiance into hotels, allowing them to do so under their own café branding.
Expanding in the region
The We Proudly Serve Starbucks Coffee Programme has already taken root in esteemed hotels across the MENA area, where it has emerged as a significant contributor to guest satisfaction. Discerning travelers who are brand-aware find greater perceived value, satisfaction ratings rise, and the connection to a globally trusted label emphasizes a commitment to quality and care.
More than just coffee
The We Proudly Serve Starbucks Coffee Programme transcends mere coffee supply or equipment provision. It represents a comprehensive solution that empowers hotel staff to craft Starbucks beverages to the same standards that patrons would expect from a dedicated coffee shop.
From classic drinks like Cappuccinos and Flat Whites to popular choices such as the Iced Shaken White Chocolate Mocha and Cold Frappuccino blended beverages, each drink is made with Starbucks’ 100% Arabica beans.
Hotels have the option to select from Dark Roast and Blonde Roast blends, ensuring consistent quality throughout. Seasonal specialties, like the beloved Toffee Nut Latte, keep the menu fresh and appealing during the year, thereby helping hotels maintain engaging offerings.
This initiative allows guests to enjoy their favorite Starbucks beverages in various hotel settings, be it in the lobby, during breakfast, or while unwinding in a lounge. It’s a solution that adeptly combines operational efficiency with emotional connection.
Training, tools, and reliability beyond coffee
As a comprehensive solution that aligns perfectly with hotel service models, the We Proudly Serve Starbucks Coffee Programme simplifies the process of providing a premium, consistent guest experience with minimal operational hurdles while simultaneously reinforcing brand promises.
Nestlé Professional supplies branded equipment, maintenance, quality assessments, and an extensive portfolio of marketing materials to ensure uniformity. Equally crucial is the barista training provided to staff, enabling them to prepare and serve beverages with the same care and enthusiasm that customers expect from the Starbucks brand.
For hotel executives, the takeaway is straightforward: the We Proudly Serve Starbucks Coffee Programme goes beyond merely serving coffee; it offers guests a familiar taste of the experience they love in unexpected settings.