In a significant effort to broaden life insurance access throughout the UAE, Salama, a prominent provider of Shariah-compliant Takaful solutions, has entered into a collaboration with Policybazaar.ae, a top digital insurance broker regulated in the UAE. This partnership aims to enhance the accessibility of Salama’s Life Takaful products via the digital platform of Policybazaar.ae, adhering fully to local regulatory requirements.
Rakesh Sudhakaran, the Chief Commercial Officer at Salama, expressed: “Salama has always led the way in Takaful innovation, dedicated to ethical and forward-thinking financial solutions that promote the long-term welfare of families in the UAE. Our strategic alliance with Policybazaar.ae is a crucial step towards reaching customers who prioritize ethical, transparent, and purpose-driven protection. Together, we are transforming the landscape of Life Takaful — making it more accessible, relevant, and impactful for communities throughout the emirates.”
Salama’s array of products includes options ranging from term coverage to savings-linked plans, now available through Policybazaar.ae’s platform.
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Neeraj Gupta, CEO of Policybazaar.ae, noted: “We have observed a growing awareness among residents of the UAE regarding the importance of securing their families’ financial stability. Life insurance should be a straightforward and transparent choice rather than a complex one. By integrating Salama’s outstanding Takaful solutions into our platform, we are empowering consumers to make educated decisions at any time and from anywhere. This partnership is crucial in bridging the protection gap in the UAE.”
Product Highlights
The core of the partnership features a portfolio of Life and Savings Takaful products, including unique offerings such as Return of Contribution, which ensures that customer contributions are refunded, allowing them to concentrate on achieving their long-term financial objectives.
Atul Kathuria, the business head for life insurance at Policybazaar.ae, added: “Salama’s Life Takaful products successfully combine security and financial strategy. With features like the return of premium and guaranteed principal protection, they present exceptional value in today’s marketplace. This cooperation enables us to leverage our digital strengths to extend these solutions to a wider audience, assisting more individuals in making confident and informed insurance choices.”
The collaboration, which commenced earlier this month, is supported by educational resources, dedicated product assistance, and a streamlined customer experience.