ServeU, a subsidiary of Union Properties, purchases House Keeping in a Dhs100 million transaction

Union Properties, via its facilities management branch ServeU, has revealed the acquisition of House Keeping and House Keeping Domestic Workers, along with its subsidiary, in a significant transaction valued at Dhs100 million.

This acquisition greatly enhances ServeU’s standing in the market, reinforcing its position as one of the UAE’s premier facilities management service providers. With a workforce of over 8,900 staff members, ServeU oversees a wide-ranging portfolio that encompasses residential areas, commercial properties, governmental sites, and hospitality venues throughout the country. The firm is dedicated to continuous investment in innovation, sustainability, and operational excellence to address the changing requirements of its clientele.

“This acquisition is a crucial advancement in our long-term development strategy,” stated Eng. Amer Khansaheb, CEO and board member of Union Properties. “By integrating a top manpower and domestic labor provider into our offerings, we not only broaden ServeU’s operational capacity but also reinforce our dedication to providing integrated, human-centric solutions that satisfy the evolving needs of our clients across various sectors.”

Currently ranked as the second-largest provider in its field in the UAE, House Keeping brings with it a robust client network, a solid operational history, and deep sector knowledge. The company’s specialized workforce comprises 136 active housekeeping professionals alongside approximately 8,700 domestic staff members. For the fiscal year 2024, House Keeping reported revenues of Dhs221.1 million and an EBITDA of Dhs21.4 million, aligning well with ServeU’s strategic objectives focused on value generation, service excellence, operational efficiency, and workforce advancement.

As a result of this agreement, House Keeping and its associated firms will maintain their current brand identities while operating under the complete ownership and strategic guidance of ServeU. The acquisition is anticipated to have a favorable impact on ServeU’s financial results starting August 2025, projected to account for around 23 percent of revenue and enhance EBITDA by 33 percent. This integration will ensure continuity in operations while utilizing ServeU’s established infrastructure, experienced leadership, and industry partnerships to create new growth avenues.

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