In a city where exclusivity defines luxury, Wheely has set a new standard. The Swiss-British chauffeur service has launched Wheely Luxe, its most prestigious offering to date, which allows members in Dubai to request a Mercedes-Maybach S-Class at any time.
Previously, the Maybach, a symbol of unparalleled elegance, was solely available for private purchase or custom bookings. Wheely is changing the landscape by becoming the exclusive platform that provides it on-demand, turning even the briefest journey into a mark of sophistication. This service is crafted for those who value travel as an art form.
The experience extends beyond the Maybach’s renowned comfort. With Wheely, the vehicle’s interior—a sanctuary of hand-stitched leather and glossy wood—is delicately infused with the scent of Aqua di Parma. Each ride includes chilled FIJI water and San Pellegrino sparkling water, kept cool in integrated fridges, complemented by Colonia-scented hand cream and plush cleansing towels to enhance the sensory experience.
“These amenities are not merely extras; they are vital elements for those who know how to appreciate true sophistication,” remarked Omar Maatouk, the General Manager for Wheely in the Middle East. The service also provides practical luxuries like USB-C and Lightning charging ports, along with folding tables for productivity while on the move.
“This goes beyond mere transportation. It is about establishing a new benchmark for private travel, ensuring that every detail is meticulously addressed,” Maatouk added.
The launch follows Wheely’s introduction of an SUV option tailored for business travelers; however, Wheely Luxe caters specifically to those for whom luxury is not just favored, but essential. Membership is intentionally selective, maintaining an aura of exclusivity around the experience.
The range of services offered by Wheely includes Luxe (Maybach S-Class), Business SUV (GMC Yukon), New Business (BMW 5 Series), First (Mercedes S-Class), and XL (Mercedes V-Class), as well as airport pickups and a Chauffeur for a Day service for members. Their exclusive membership program benefits frequent travelers with access to premium services worldwide, available after 15 trips or by special invitation.
In a marketplace abundant with grandeur, Wheely has succeeded in personalizing luxury once more. For Dubai’s most discerning clientele, the Maybach is now just a simple tap away.