Priority Pass has introduced Priority Pass Private, a premium airport service tailored for high-net-worth (HNW) travelers, now available at over 70 airports throughout Europe and the Middle East.
This exclusive offering is available by invitation only, aiming to reward top clients of private banks and wealth management firms.
Features include access to private terminals, fast-track check-in and security, expedited immigration, VIP lounges, gourmet dining options, and direct boarding to aircraft.
Priority Pass Private accessible in 76 airports
The service is operational in 76 airports across more than 30 nations, including key locations such as London, Dubai, Paris, Los Angeles, Singapore, Zurich, Shanghai, and Geneva.
It covers six countries in the Middle East—UAE, Saudi Arabia, Bahrain, Egypt, Lebanon, and Turkey—offering access to private terminals in Dubai, Riyadh, and Jeddah.
“In the current landscape of luxury travel, the most sophisticated HNW travelers expect more than just a flawless airport experience; they prioritize time, privacy, and exclusivity,” remarked Christopher Evans, CEO of Collinson International, which manages Priority Pass. “Priority Pass Private was developed to address these expectations, ensuring that transit time becomes valuable.”
Chris Ross, chief brand officer at Collinson, commented: “Priority Pass redefined premium travel. With Priority Pass Private, we are once again enhancing what the airport experience can be.”
The company noted that this launch marks the initial stage of a larger global rollout plan for Priority Pass Private.