Waugh Aims to Conquer Cricket’s Untapped Potential with European T20 League

Former Australia captain Steve Waugh is set to embark on a new venture in cricket by becoming an investor in the European T20 Premier League (ETPL). This league aims to bring one of the most exciting formats of the game to Europe and will feature prominent players like Steve Smith and Mitchell Marsh.

The ETPL, co-founded by Bollywood actor Abhishek Bachchan, has recently announced the owners of its initial franchises, which are located in Amsterdam, Edinburgh, and Belfast. Waugh leads the ownership group for the Amsterdam franchise, while former New Zealand cricketers Nathan McCullum and Kyle Mills will own the Edinburgh team. Additionally, Australian all-rounder Glenn Maxwell has taken ownership of the Belfast franchise.

Organizers are in the process of finalizing deals for additional franchises in Dublin, Glasgow, and Rotterdam, with expectations to complete these arrangements by the end of February. Originally slated for a 2025 launch, the six-team competition has been rescheduled and is now anticipated to kick off in late August.

Waugh expressed enthusiasm about the Amsterdam Flames’ roster, which has already signed notable players Steve Smith and Mitchell Marsh, the latter serving as Australia’s T20 captain. Waugh articulated that the opportunity to invest in the ETPL was appealing due to its focus on aspiration and long-term vision.

Reflecting on his involvement, Waugh remarked that this role represents a return to cricket, albeit from a different perspective. He emphasized the importance of maintaining cricket’s standards and spirit while fostering its growth across Europe, an area he identifies as the sport’s “last great frontier.”

Maxwell also highlighted the potential for cricket in Ireland, acknowledging the passion of the Irish people for sports and the significant progress made by Cricket Ireland in expanding the game over the past twenty years.

Saurav Banerjee, co-founder of the ETPL, noted that Europe is home to over 30 International Cricket Council members, yet much of its cricketing landscape remains under-commercialized. This presents a valuable opportunity for structured growth within the sport on the continent.

Don't miss

Why Branded Residences Are Reshaping Dubai’s Luxury Property Market

Discover why Bugatti, Armani, and Cavalli branded residences are transforming Dubai's luxury off-plan market and what it means for investors and rental yields.

UAE Equities Decline as Regional Tensions Shake Investor Confidence

UAE stock markets closed lower as Middle East tensions dampened investor sentiment, while strong bank earnings and rising oil prices offered limited support.

Dubai rewards residents for inviting more tourists to the city

Dubai has unveiled A Dubai Invite, rewarding residents who encourage overseas friends and relatives to visit the emirate through a new referral programme.

Dubai expands Gold Line to redefine urban transport

Dubai is moving forward with its Dh34bn Gold Line metro project, expanding public transport, improving connectivity and supporting long-term urban growth.

Majority of Investors Forecast Further Growth for Dubai’s Property Market in 2026

Most investors expect Dubai property prices and transaction volumes to rise in 2026 as confidence remains strong across luxury, ready, and off-plan real estate markets.

UAE Begins Nationwide Rollout of Jaywan Payment Cards Through Local Banks

The UAE has launched Jaywan, its first national payment card network, enabling local banks to issue debit and prepaid cards while expanding secure digital payments.

Dubai Property Sales Reach $78 Billion in Record First Half of 2026

Dubai recorded $78 billion in property sales during H1 2026 as luxury residences, branded developments and strong investor demand continued to drive the real estate market.

Dubai Property Market Shows Resilience Despite Regional Tensions

Dubai's residential market recorded AED 225.7 billion in H1 2026 transactions as strong investor demand, population growth and Golden Visa reforms supported continued growth.

Indian Buyers Lead Dubai’s International Property Market in 2026

Indian investors led foreign property purchases in Dubai in 2026, accounting for over 20% of transactions as global demand for UAE real estate remained strong.

US States Move to Block Paramount–Warner Bros. Merger

A coalition of 12 US states has asked a court to block Paramount's proposed acquisition of Warner Bros., citing concerns over competition in the media industry.

Similar publications

Why Branded Residences Are Reshaping Dubai’s Luxury Property Market

Discover why Bugatti, Armani, and Cavalli branded residences are transforming Dubai's luxury off-plan market and what it means for investors and rental yields.

UAE Equities Decline as Regional Tensions Shake Investor Confidence

UAE stock markets closed lower as Middle East tensions dampened investor sentiment, while strong bank earnings and rising oil prices offered limited support.

Dubai rewards residents for inviting more tourists to the city

Dubai has unveiled A Dubai Invite, rewarding residents who encourage overseas friends and relatives to visit the emirate through a new referral programme.