Michael Willis Heard, widely recognized as the ‘Yes King’ on TikTok, has passed away at the age of 52. His daughter, Mykel Crumbie, confirmed the news in a heartfelt Facebook post on November 9, 2025. Known for his uplifting motivational videos and affirmations such as “Yes King” and “Love Yourself,” Michael’s content emphasized positivity and self-empowerment. His untimely death raises questions about the circumstances surrounding it and the legacy he leaves behind, particularly regarding his substantial net worth.
Heard’s online presence was financially successful. His income was derived from various sources, including ad revenue from platforms like TikTok and YouTube, brand collaborations where he created sponsored content, and subscription-based services on platforms like OnlyFans. Additionally, he offered personalized video requests, similar to what is available on services like Cameo, allowing fans to connect with him on a deeper level.
Michael’s net worth was estimated to be between USD 35 million and USD 90 million, according to Jobaaj. His motivational approach to content creation and lifestyle advice attracted a large and devoted following, enabling him to monetize his brand effectively. Following his death, it is reported that his daughter, Mykel Crumbie, may inherit his assets, though this has not been officially confirmed.
The cause of Michael’s death has not been publicly disclosed by his family. While Mykel expressed her sorrow on social media, she did not provide specific details regarding his health issues. Fellow content creator Davyon Augustus claimed that Michael suffered an asthma attack that led to a heart attack and subsequently brain death, though these claims remain unverified and speculative. The family has requested privacy during this difficult time.
Michael Willis Heard was not just a TikTok creator but also a life coach and pastor, known for his viral ‘Yes King’ catchphrase and motivational messages. He built a significant following across social media platforms, with fans appreciating his uplifting content that inspired many through personal challenges. Born in 1972 in Elyria, Ohio, Michael’s legacy is reflected in his impactful content, which continues to serve as a source of inspiration for his followers.
We extend our deepest condolences to Michael Willis Heard’s family during this time of grief, hoping they find solace and strength as they navigate their loss.