The initiative “Proudly from Dubai” receives significant attention as part of the summer campaign “Dubai Destinations,” carried out by Brand Dubai, the creative arm of the Dubai Media Office. This initiative plays a central role in supporting and empowering exceptional local projects, enhancing their presence within the economic and creative landscape of the emirate.
The “Proudly from Dubai” initiative is one of the distinctive programs launched by Brand Dubai to assist local entrepreneurs who have chosen Dubai as the starting point for their ventures. The campaign aims to promote these projects in an interactive manner that reflects the spirit of innovation and the unique creative identity of the emirate.
As part of the “Dubai Destinations” campaign, “Proudly from Dubai” highlights a selection of projects that offer products and services suited for the summer season and audience needs during this time. These include beach accessories, summer foods, refreshing juices and ice creams, skincare products, and local brands in fashion and design.
Guide
The guide “Everything You Need This Summer in Dubai,” released as part of the campaign, showcases these products through an interactive digital experience, allowing users to access project details and official links. This enhances interaction with local brands and reflects the diversity of the commercial and creative scene in the emirate.
Participating Projects Show Significant Sales Growth
Khawla Al Hashemi, a member of the organizational committee for the “Dubai Destinations” campaign, emphasized that the “Proudly from Dubai” initiative aims to showcase homegrown projects that reflect Dubai’s economic and cultural identity. This is achieved through necessary media and promotional support, enabling project owners to strengthen their market presence and expand their future horizons.
She explained that the campaign focuses on summer-related projects, noting that the selection process is guided by strict criteria. These include the project being categorized as a small or medium enterprise, being based in Dubai, and showcasing innovation, quality, and a positive impact, along with a commitment to sustainability and potential for growth.
Additionally, the initiative involves engaging members in major events organized under the Dubai Media Council and other economic and tourism activities in the emirate, providing media support through both digital and traditional platforms. This enhances partnership opportunities and broadens audience reach.
Many projects participating in the initiative have reported significant growth in sales and an increase in their digital following, thanks to media campaigns that have enhanced their visibility and reached new audience segments.
She noted that media plays a crucial role in the success of any project, especially for high-quality ventures that require effective marketing to showcase their value. The initiative adopts a dynamic approach that adapts to seasonal changes, regularly updating the list of participating projects to align with seasonal needs, whether in products or presentation methods, thus keeping the campaign vibrant and responsive to changes.
Partnerships
She commended the impact of media and institutional partnerships in expanding the initiative’s reach, affirming that collaboration with governmental and semi-governmental entities supports cohesive efforts and enhances opportunities to integrate these projects into Dubai’s economic and tourism development programs.
She encouraged local entrepreneurs interested in joining the initiative to reach out to Brand Dubai through official digital platforms, noting that the initiative welcomes any project offering real added value and demonstrating a high level of quality and excellence. Joining the initiative provides an opportunity for media exposure and growth, as well as building a network of effective relationships with other members and supportive entities in the market.
Highlighting these local projects through visual content and promotional videos as part of the campaign serves to enhance community trust in local production and foster a constructive interaction loop between the audience and entrepreneurs, contributing to supporting the creative economy and empowering national talents to achieve higher levels of excellence and outreach.
These efforts align with Dubai’s strategic directions to build an innovative economic ecosystem, enhancing the city’s position as a global hub for creative businesses and startups, and reflect the emirate’s ongoing commitment to nurturing young talents and providing a conducive environment for success and growth.