7X Launches ‘Breez Wasla’: A Global Digital Marketplace for Postal Networks
7X has officially announced the debut of ‘Breez Wasla,’ the first global digital marketplace designed to unify postal networks within a single platform.
This announcement was made during the 28th Universal Postal Union Conference in Dubai 2025, marking a strategic move aimed at redefining the global postal sector. It also aims to enhance e-commerce through an integrated platform that connects operators and improves the synergy of their services.
Key Features of Breez Wasla
- Integrated digital channels for service marketing
- Consolidation of shipments
- Increased cross-border demand
The platform is set to enable traditional operators or those with limited operations to tap into the global digital ecosystem. They will be able to offer their services through a unified interface for booking and electronic tracking. Additionally, larger networks can attract new revenue streams and maximize their earnings.
Breez Wasla is built on the frameworks established by the Universal Postal Union and existing bilateral agreements, helping transition the sector from fragmentation to integration. This shift will enhance the postal service’s role as a vital infrastructure supporting the digital economy.
Insights from 7X’s CEO
“Introducing Breez Wasla is a natural extension of our platform strategy at 7X, aligning with our other initiatives like NXN, EMX, and VentEx,” stated CEO Tarek Al Wahidi.
He added that the aim is to digitalize and connect postal networks, facilitating their operational expansion and creating new revenue opportunities. It also supports small and medium-sized enterprises, e-commerce platforms, and individuals in conducting seamless cross-border trade.
Breez Wasla promises to be an investment in the future of the sector, serving as a bridge to connect postal networks globally within a borderless ecosystem. The platform will ensure fair access to global trade, allowing small businesses and individual sellers to engage in cross-border shipping transparently and at competitive costs. It also provides e-commerce stores and digital platforms with flexible and extensive access to postal networks for efficient management of fulfillment, payments, and returns.