“Dubai Post,” the digital platform of the Dubai Media Foundation, has announced a partnership agreement with Expo City Dubai. This collaboration aims to enhance joint efforts and promote media coverage of the cultural and entertainment events hosted in the city throughout the year. It reflects both parties’ commitment to supporting Dubai’s creative landscape, aligning with Dubai Media’s goals to establish the emirate as a preferred destination for living, working, and leisure, as well as a global hub for the creative economy.
The partnership enables “Dubai Post” to produce engaging visual content that highlights Expo City Dubai’s unique cultural, artistic diversity, and human experiences. It will also cover community events organized throughout the year, particularly the “Season of Al Wasl,” which carries the theme “Every Occasion is a Celebration.” As the official digital media partner, “Dubai Post” will provide coverage for several prominent events, including “House of Arts,” “Harvest Festival,” “Dubai Lights,” “Cake Festival,” “Winter City,” New Year’s celebrations, “Harvest Festival – Haq Al Laila,” “Ramadan District,” “Spring Festival,” and orchestral performances, among others. This collaboration will offer on-ground coverage and specialized insights, allowing audiences to experience the city’s vibrant atmosphere as if they were part of it.
Saeed Al-Balyooh, Executive Director of the Media Content Sector at Dubai Media, emphasized that the collaboration between “Dubai Post” and Expo City Dubai marks a strategic move that showcases the Dubai Media Foundation’s commitment to advancing the media sector and addressing the expectations of both local and global audiences. It aims to reinforce Dubai’s standing as a center for media content creation and a nurturing ground for inspiring ideas. He stated, “This partnership opens new avenues with Expo City Dubai, one of the leading global destinations that blend culture, art, technology, and sustainability. It allows “Dubai Post” to create impactful visual stories that portray Dubai’s vibrancy, cultural diversity, artistic innovation, and human experiences. Innovative media tools in the digital realm will be utilized to widely disseminate this content, highlighting Dubai Media Foundation’s logistical and artistic capabilities.”
Afra Al-Suwaidi, Senior Director of Strategy and Planning at Expo City Dubai, noted that “Dubai Post” was selected for its outstanding reputation and notable achievements in the field of creative digital content. She stated that “Dubai Post” possesses vast experience in crafting impactful interactive narratives, which will enhance the presentation of the Season of Al Wasl at Expo City Dubai in a contemporary manner suitable for social media platforms, keeping pace with the latest trends in digital media. She added, “This collaboration underscores both parties’ commitment to fostering the cultural and creative scene in Dubai and enhancing the emirate’s status as an international hub for organizing and hosting events and the arts, through strategic partnerships that meet audience aspirations and deliver quality media content reflecting the spirit of the city to a broader audience, both locally and globally.”